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Let’s talk about fiduciary. Wait, what?

Why should one invest using Rupeeting? We often get asked. The fundamental value we’re built on is of fiduciary. Never heard the word before? It’s time we start making it central to the existence and functioning of all financial institutions.


Fiduciary simply means we are bound to do what’s right for our users. Remember stories of days when mutual fund distributors existed? Sorry, they still do exist. Let’s rephrase that. Remember stories of days when mutual fund distributors thrived?


Regular plans, and the fact that distributors received differing commissions from AMCs for the sale of funds to clients created an inherent flaw in the system. The risk of mis-selling. Distributors would naturally be posed with the temptation to sell you a fund that may not be appropriate for you, just because they would receive a higher commission on that sale. And you didn’t care much, because you never directly paid the commission. It was cut from the value of your fund every single year.


So, we only deal in direct mutual funds. We don’t get anything from anyone transacting anywhere. This makes us put our users’ interest first, central to any activity we perform. All that matters when a recommendation pops up on Rupeeting is that it be the best suited for users.


The way we have designed our recommendation engine,

  1. We put user needs first to determine what mutual funds are the most suitable for them

  2. We then narrow down our mutual fund universe

  3. The next step is to run several tests across this data to determine the best performing mutual funds

  4. We then simply merge user data with mutual fund performance data to give the best suited and best performing recommendations.

With fiduciary at the very core, we’ve gone a step ahead and brought in a user-first approach in everything we do. Everything. What tech to use? How to design? What to communicate? Security measures? The answer to everything starts with the user.


With this approach engraved deep into our culture, we often land up on an obvious decision, when faced with two conflicting paths. When the cost-benefit analysis is split between choices A and B, we simply ask ourselves what’s best for the user. The conflict vanishes in thin air immediately!



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